Brand Resources
Our brand unifies our mission, elevates our voice and strengthens trust, helping us attract partners, inspire supporters and expand our impact for children and families.
Our Brand Identity Guide
This helpful resource illustrates our brand as the organization preventing child abuse and neglect in South Carolina. It includes several helpful sections that include logo, visual and branded assets, signature work identities and our sub-brands. It also gives guidance on our logo usage, colors, photography, iconography and illustration styles.
This guide should be used if you are creating anything representing our brand.
Storytelling Foundations
Our prevention work is grounded in a strengths-based approach. Our stories are best told from a position of strength reflecting the success of our families and their children who have benefits from our funded programs.
Use of Children’s Trust Logo
Funded partners of Children’s Trust are welcome to share our partnership and use the logo in their newsletters, websites and more.
To request digital versions of our logo, please email communications@scchildren.org.
SC Parents Digital Buttons
Organizations that would like to share a link to SC Parents from their website can download assets and HTLM code from the SC Parents Resource page.