Online resource enhanced to help families on their parenting journey.

SC Parents

Children’s Trust recently relaunched, its statewide parenting website. The site helps families connect to the information, support and resources they need to help their children thrive.

The website offers information about common parenting topics, an online resource directory, parent-to-parent advice, and local events and class listings. The goal is to help parents at any step of their parenting journey, from pregnancy to the teenage years and beyond, and reduce the barriers to seeking help.

“We hear from our community partners and parents that caregivers struggle to connect to resources. Often help is available, but parents don’t know where to go or who to call,” said Bett Williams, chief communications officer. “As we approached this redesign, we invested in conversations with parents and caregivers about how they connect to help and build community, what they would like to see in a parent website and how they consume digital information.”

The website features a range of content from child care and child development to safety and parenting, including deep dives on a topic and quick confidence-boosting tips. Parents can also access a nationwide database of free and reduced-cost services that are searchable by topic and ZIP code and are powered by a network of professional provider organizations around South Carolina.

The site also connects users to information about Children’s Trust’s proven prevention programs, including the Strengthening Families Program, and three home visiting models: Parents as Teachers, Nurse-Family Partnership, and Healthy Families America. Users can also connect to Triple P (the Positive Parenting Program) services and online Triple P classes.

Partner collaboration serves as the foundation for SC Parents, and family-serving organizations can be a part of the site and increase their impact in three ways.

  1. Connect parents. Become an SC Parents Resource. Claim your program. Use the tools, which are no-cost to community-based nonprofits.
  2. Grow your outreach. Submit your events, classes and programs.
  3. Build hope for your families. Share your expertise and real-life tales of how to survive parenting.

The site was developed by Period Three, a South Carolina-based firm specializing in website strategy, design and development. They assembled an industry-leading team of design, digital and content strategists who contributed to the success of the relaunch.

For more information about SC Parents, please email