REQUEST FOR PROPOSAL
Overview
Children’s Trust is the statewide organization focused on the prevention of child abuse and neglect. Through training, research and advocacy, we equip parents and professionals with knowledge, skills and resources to help children grow happy, healthy and safe. We invest in proven prevention programs, including home visiting for new moms, the Strengthening Families Program and Triple P (Positive Parenting Program). In addition, we lead the state’s coordinated efforts for family resource centers, KIDS COUNT, prevention messaging and Child Abuse Prevention Month.
Children’s Trust recently completed a significant redesign of its parent-focused website, scParents.org. The site is designed to connect parents and caregivers to the knowledge, skills and resources they need to help their families thrive.
The organization seeks vendors to support our SC Parents digital strategy with ad placement and other awareness activities for relaunching our website, scParents.org. The primary audience for SC Parents is parents and caregivers. The secondary audience is those child- and family-serving professionals who interact with families regularly.
Campaign and goals will align with our overarching digital strategy goal to increase awareness about this resource, drive traffic from across the state to scParents.org, grow our email list and build our social following on Instagram and Facebook. Experience with awareness campaigns and nonprofit brands is preferred. Children’s Trust will provide guidance on the digital strategy, creative assets and awareness materials, but proposals should include the hourly rate for graphic design support for resizing ads and materials.
Submission
All proposals should be submitted by email to Tina Applebee, marketing manager, at tapplebee@scchildren.org by Friday, April 5, 2024. A confirmation receipt will be sent by email within 24 hours. If you are still waiting to receive confirmation, please call 803-744-4024. Only calls related to confirmation of receipt will be accepted. Any proposals received after the due date may not be considered.